Ways to find ideal clients – and a few tips to help them find us!

Mark Deal offers a comprehensive answer to the question, “Should I hire a sales person or suck it up and keep doing sales calls myself?”

An Audience is not the same as having a Community. Seth Resler explains what’s really involved in community building so podcast editors and service providers can talk about it clearly, realistically, and confidently with their clients.

The optimal timing for following up with a lead is highly situational. There is no one-size-fits-all “right time” to follow-up on potential clients.

Steve talks about ways to talk to potential leads to turn them into clients – in a convincing way that isn’t pushy or conniving!

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