Helping people quickly find and follow a podcast is one of the most important ways to grow a show.
Having large, easy to read, clickable, and uniform badges on the podcast’s website may be the best way to do that.
The first three should be obvious…dare should I say “mandatory“? But they aren’t the only ones.
Read on for resources and tips for where & how to point listeners to follow a show:
#1: Apple Podcasts
Why?
Because it’s the most known for podcasts, is natively installed on all IOS devices, and having an Apple logo on a podcast website brings instant credibility to the brand.
#2: Spotify
Spotify was known as an audio listening app long before they started adding podcasts.
It could very well be the top listening app for your clients’ shows.
Plus, it’s available for both Android and IOS devices.
#3: YouTube Music
I’ve recently changed my mind and now include YouTube Music as #3.
Why? Because it’s YouTube – but in an actual podcast app.
You can’t deny the global exposure, Google juice, and brand credibility that comes along with YouTube.
#4: Amazon Music
Are you seeing a trend here?
Name one person who does not know what Amazon is.
Plus, their mobile and desktop app is beautiful!
#5: iHeart Radio
Again, a name many people are familiar with and will look impressive on any podcast website.
Check to make sure the podcast is actually in iHeart before adding this to the website!
Share these with your clients and show how you are a valuable member of their team!
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