Looking for some insight into how the TOP business podcasts are managing their shows?
Megan Dougherty of One Stone Creative shares information from their research into the trends and best practices of the top 100 Business Podcasts.
📊 Highlights from the State of Business Podcasting Report 2025:
- Churn: Nearly 48% of top 100 business pods are new to the list
- Branding visuals and colors
- Format/structure and show length
- How many have video and go “video first”?
- Websites and show notes
About Megan Dougherty:
Megan is the co-founder of One Stone Creative – and author of “Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company“
As a digital marketing strategist with a background in online business development, she has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries.
One Stone Creative specializes in limited release practically done-for-you podcast seasons, and ongoing audio and video shows for expert business owners.
Find and follow Megan at:
- Website: https://OneStoneCreative.net
- LinkedIn: https://www.linkedin.com/in/doughertymegan
- YouTube: https://www.youtube.com/@onestonecreative
- TikTok: https://www.tiktok.com/@oscpodcasting
- Instagram: https://www.instagram.com/oscpodcasting
Also mentioned:
Stephen Robles article: Why Apple’s Video Podcast Push Feels Like the End of an Era
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