Podcast Show Notes Summit – 2021

Get an edge on the competition with better episode titles, descriptions, and new listeners through SEO

Brought to you by the Podcast Editor Academy

DO YOUR SHOW NOTES MAKE SENSE TO GOOGLE?

Episode titles, summaries, resources, and SEO

Learn ways to automate, simplify, and improve podcasts through writing better show notes.

Find out what it takes to create a compelling and interesting episode title. It could make the difference between being next on someone’s playlist or not being heard at all!

Help Google display your show and find new listeners through SEO (Search Engine Optimization).

What’s in the Show Notes Summit?

  • 20+ MODULES
  • ~10 HOURS OF VIDEO
  • BONUS LESSONS
  • COMMUNITY
DANIELLE DESIR

DANIELLE DESIR

How to write EPIC Episode Titles

Podcast artwork and show names make first impressions, but episode titles cause more people to press PLAY or scroll away. Danielle, host of The Thought Card and founder of WOC Podcasters knows how to grab someone’s attention with titles.

DANIEL J LEWIS

DANIEL J LEWIS

Shortcuts to Better Show Notes

Can computers really write good show notes? If you don’t know the answer then just ask Siri or say “Hey Google”. Award-winning Daniel J Lewis of The Audacity To Podcast will show us how to partner with AI to write rich, captivating podcast show notes.

APRIL WIER

APRIL WIER

SEO for Podcast Show Notes

April often calls SEO a game of chess – and she loves playing the game! Finding the right moves for her clients and predicting how Google will react. She is a self professed SEO nerd and is Director of Sugar Five Design, which specializes in web design and results-oriented search engine optimization (SEO). She also organizes regular meetings for her local WordPress Meetup group.

ASHLEY BARNETT

ASHLEY BARNETT

Turning Show Notes into Blog Posts Listeners Will Want to Read

Ashley makes a living writing blog content for some of the biggest names in her niche and teaches others how to write through her course, Hit Publish. Learn how to find keywords, upgrade show notes to full blog posts, and properly lay out the content so it’s easy for both readers and listeners.

Here is what one of our attendees, Jon Gay of JAG In Detroit, had to say about the show Notes Summit and the importance of show notes for the discoverability of podcasts.

The Podcast Show Notes Summit is over 10 hours of content to help you do Show Notes better!

Learn from experts about writing great episode titles, using transcripts, how to automate the writing process, and ways to present the content to find new listeners and make people press PLAY.

JACLYN SCHIFF

JACLYN SCHIFF

How to use Transcripts for Show Notes

Descript is a fantastic tool for pulling transcripts from audio. Can it also help create show notes on a website?
Jaclyn Schiff, CEO at PodReacher, will demonstrate how she uses transcripts to create show notes, social media quotes, and more.

ELIKQITIE

ELIKQITIE

Distilling Down your Content: How to Create Short Form Descriptions from Long Form Posts

Lynn has logged thousands of hours writing website content, LinkedIn profiles, podcast show notes, and even published a book! She’s a master, so this workshop will be useful for those who want to tweak their copy to make podcast show notes even better.

MICHELLE SCHULP

MICHELLE SCHULP

Getting the most out of Gutenberg

Many of the world’s biggest websites run on WordPress
– and Gutenberg was a BIG change for many of us!
Michelle, an experienced graphic designer and frontend developer, will show us how to get the most out of all the fancy new blocks. If you use WordPress for any reason, you’ll want to tune in to learn how to get the most out of Gutenberg

PAUL STENNETT

PAUL STENNETT

Expanding your Offerings as a Show Notes Writer

It is likely you spin more plates than “just show notes” for your clients.
Paul Stennett from ListenersToClients.com will give you ideas for other services you can provide your clients.

Shoe Note Summit Replay

20+ Modules

Bonus training sessions

Speaker slides, templates, and other resources

SHOW NOTES: THE #2 BIGGEST PAIN POINT

Ask any podcaster what their two biggest pain points are and their answers will almost always be “editing the audio and writing show notes“.

Steve Stewart has been elevating podcast editing community and Mark Deal accelerated things by co-founding the Podcast Editor Academy with him in 2020.

Now they are ON A MISSION to improve episode descriptions, podcast discoverability, and SEO-rich websites.

Welcome to the Podcast Show Notes Summit!

DEMAND IS ON THE RISE

More inquiries for Show Notes Writers were received in early 2019 than in all of 2018.

Recently, one person attending Podcast Movement mentioned they write show notes. 10 people immediately asked for her business card.

Every podcast episode needs the same things: An mp3, a title, and an episode description. Those who want to serve their audience and reach new listeners want their show notes to be top-notch.

That’s where you come in! The education you will receive from the Show Note Summit can help!

MAKE MONEY WRITING

Does writing interest you?

Do you want to work the hours you want in the comfort of your own home?

What about making money while listening to a podcast?

Some Show Notes Writers charge as much for writing podcast show notes as Podcast Editors for editing the audio.

The Podcast Show Notes Summit will show you how to efficiently write SEO-rich show notes so you can satisfy your clients.

NO DEGREE REQUIRED TO MAKE MONEY

When was the last time someone asked to see your degree to work on their podcast? Yeah. Me neither.

The podcast space is largely served by independent contractors.

EXPERIENCE is the requirement that qualifies us as experts to provide a service to podcasters.

The Podcast Show Notes Summit will bring you the knowledge necessary to offer show notes as a service, and the community behind it will provide your continued education.

The Show Notes Summit replays are your ticket to success!

OFFER ADDITIONAL SERVICES

Many of the world’s largest company websites run on WordPress.

Do you know how to use Gutenberg blocks? We have an entire session on it in the Podcast Show Notes Summit.

We will also share ideas for additional services you can offer clients that will make you stand out among the competition and win the bid.

DIVERSITY

Enjoy eight presentations from our diverse group of speakers with varying backgrounds and skills.

Well, they do have one thing in common: They are experts in what they do.

We are proud to bring this collection of experts together for one day of learning and skills training.

Brought to you by the

Podcast Editor Academy

STEVE STEWART

STEVE STEWART

Emcee

The #1 and #2 pain points of every podcaster is editing the audio and writing show notes. Steve helped solve problem #1 by creating the Podcast Editors Club and co-founding the Podcast Editor Academy. Now he’s on a mission to solve problem #2.

MARK DEAL

MARK DEAL

Moderator

Mark will be running the tech side of things and facilitating the live Q&A discussions. He is the organizer of Podcast Atlanta, the founder of Podcast Guest Academy, and the co-founded the Podcast Editors Conference and Podcast Editor Academy.

THE COURSES

headshot - Danielle Desir (2021)

How to write EPIC EPISODE TITLES

Sure, podcast artwork and show names make first impressions

…but episode titles cause more people to “press PLAY or scroll away”.

Danielle Desir, host of The Thought Card and founder of WOC Podcasters, knows how to grab someone’s attention with titles.

AI SHORTCUTS to better Show Notes

Can computers really write good show notes?

If you don’t know the answer then just ask Siri
– or say “Hey Google”.

Award-winning Daniel J Lewis of The Audacity To Podcast shows us how to partner with AI to easily write multiple versions of show notes to publish.

headshot - Daniel J Lewis (2021)
headshot - April Wier

SEO for Show Notes

April often calls SEO a game of chess – and she loves finding the right moves for her clients and predicting how Google will react.

This session GIVES you tons of insight into the world of SEO

– and how you can use it to capture the attention of people who don’t even know the podcast exists!

How to use TRANSCRIPTS for Show Notes

Transcripts can help build a rich article and even social media posts.

Jaclyn Schiff, CEO at PodReacher, demonstrates how she uses transcripts to create show notes, social media posts, and more.

Getting the most out of GUTENBERG

Many of the world’s biggest websites run on WordPress

– and Gutenberg was a BIG change for many of us!

Michelle, an experienced graphic designer and front-end developer, shows how to get the most out of all the fancy new Gutenberg blocks.

headshot - Michelle Schulp (2020)
headshot - Paul Stennett (2021)

EXPANDING YOUR OFFERINGS as a Show Notes Writer

Want to earn more money without finding new clients?

Provide more services for the clients you already have.

What about creating audiograms?

Or creating images for social posts?

Can you help someone with their email marketing?

Paul Stennett gives us ideas for additional services you can provide to make more money.

BONUS: Scheduling apps for meeting with clients

What are the top apps that make it easy to schedule appointments with clients?

This bonus course shares several of the biggest and best – and the feature that makes them unique.

headshot - Ashley Barnett (2021)

Turning Show Notes into BLOG POSTS

Show Notes don’t have to exist only in podcast apps. They can be full-featured blog posts on websites.

There are many benefits to creating content this way.

Watch as Ashley compares different formats of posts and helps create articles from show notes that listeners will want to read.

How to Create Short Form DESCRIPTIONS from Long Form Posts

Elikqitie has logged thousands of hours writing website content, LinkedIn profiles, podcast show notes, and has even published a book!

She’s a master, so this demonstration is useful for those who want to tweak their copy to make their show notes even better.

headshot - Lynn Elikqitie Smargis
headshot - Kent Sanders Daily Writer Life

HOW TO WRITE and hook readers!

Kent Sanders used to be a college professor, and one of the courses he taught was Speech. In the last section of the course, the focused on “persuasive speeches”. In a persuasive speech, they didn’t call the first part “the Introduction”. It was called “the Attention Step”.

Why? Because the purpose of the beginning of the speech is to get the listener’s attention.

Kent Sanders from DailyWriterLife.com shares 5 ways to hook readers.

BONUS: How to manage clients using Asana/Trello

Rayna Booth shares how to use Asana for task management.

Sara Whittaker explains how she uses Trello to manage clients.

Brought to you by the

Podcast Editor Academy

© Podcast Editor Academy