Niche down. Now niche down again.

Niche down. Now niche down

Niche down. Now niche down even more.

You’ve likely heard my story, and I’m not the first to tell you that the riches are in the niches.

It’s not a catch phrase. It’s a truth.

If you don’t know what or how to find your niche, then let me tell you a story:

Let’s pretend you have a background in accounting. Maybe you’re very knowledgeable in US taxes – or at least income tax prep – but your day job is in middle-management of a financial firm.

You also like to do some editing on the side. Maybe it’s for your own show, it’s for a friend, or a couple clients. Fun hobby with fringe benefits.

You hear about a Facebook group for podcast editors. “Cool. I want to learn more about editing. I’ll join”.

Now you are in this community with over 6,500 members.

There are people from all walks of life, different age groups and ethnicity, and some edit podcasts for a living.

Somehow the question of “how do I classify my podcast editing business on my 2020 tax return” comes up (true story, btw). You, a person with knowledge about filing taxes, know how to find the answer. Quickly.

So you answer in the group.

Members of the group find out you know more about US taxes than 99% of the members in this group.

So what? Right?

More discussion about taxes come up – especially next March & April.

You have the knowledge to answer them.

It is possible that you turn out to be “that tax guy/girl/person who edits podcasts”.

Suddenly, others come to you. They come to you because you are like them, except you know more about the stupid US tax laws than we do.

The Podcast Editor would rather you help with their tax return than the person at H&R Block that doesn’t even know what a podcast is.
You do a good job on their tax returns. Word begins to spread. Slowly, but it spreads.

The next tax season comes. One of those who you helped last year mentions you in a thread of another FB group.

Now others are seeking you out

Do you see how this can turn into a thing?

A niche is not necessarily a genre. A niche is the one thing that separates you from the rest in a group or community.

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Two things you can do that are not at all unrelated to one industry/subject makes you the expert in that combined thing.

…and with the internet, the possibility of finding your perfect clients becomes a real possibility.

In this story I just told you, there is one person who knows more about US income taxes than anyone else.

Not all of the 6,500+ members in the Podcast Editors Club need help with their taxes. Only 61% of the members even live in the US – and probably only 5% of them make serious money editing podcasts (and other related services).

But that’s 200 people. Surely there are a few of them who would rather work with you than do their tax return themselves – or don’t have an attachment to the person who is doing it.

And that’s just one FB group

What if you spoke/presented at a podcasting conference about “Money Saving Strategies for Podcasters”.

I’m getting excited just thinking about the possibilities!

As a podcast editor, I ask you to niche down

Who can you serve better than someone else just because you are “one of them”.

Now niche down again.

Now, what can you do that they can’t? (Ahem…podcast editing?)